The trailer begins with a regular message that is shown at the start of every movie, this is to clarify what they are about to watch may disturb them. The message says 'The following preview has been approved for appropriate audiences by the motion picture associated of America, inc.' and then states the rate of the film; which gives the audience the chance to decide whether they want to watch the film or not. The writing is written in white writing against a vibrant green colour, this is so that it is made clear for everyone to understand and read. There is also no sound in the background, this is for the audience and so they have no distractions whilst reading.
The next clip that I have decided to show is crucial to the audience as it states the title of the film. As the title is shown the letters of the name are slowly rearranging in order to form the correct word. As this is happening, there is crackling, non-diegetic sound over the top to create a mysterious affect of the film. When the title is shown, there is a black background with dashes of red that appear here and there. The colour of the title is white, which again stands out over the bold background. The colours white and black together suggest that evil and good have been put together during this film.
The next clip I have chosen, is a extreme long shot of the house that the family are living in. As the camera pan's across the house, the non-diegetic sound matches with the speed of the film, it begins to slow down which adds a mysterious affect. This clip cuts from the medium shot of a man sitting in a single arm chair. The sound that is added in the background creates tension and makes the audience feel uneasy; wondering what will happen next...
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